How and When Does Your Inbound Marketing and Internet Strategy Lose Qualified Prospects?

Jun 16 2023 Published by admin under Uncategorized

To make your new Inbound Marketing Strategies effective specific techniques and actions are required. Missing only one can make the difference between Success and Failure of a Campaign. The difference can be Gaining New Clients and Revenues or Wasting Your Time, Efforts, and Money.

Many of the Organizations we speak with are doing almost everything right to attract new clients in this difficult, new, and fast moving Insurance and Benefits Marketplace. Unfortunately, they are not getting their intended results or the ROI They Demand! So – What are they doing Right? What are they Doing Wrong?

What Are They Doing Right?

Created a refined set of Plans, Programs, and or Services that differentiate their Organization and meet the Needs and Price Points of their Target Markets!
Created a Website to attract Inbound Marketing Traffic!
Developed Specific Text and Graphics for Plans, Programs, and Services that explains what sets them apart from their competitors’.
Removed the Clutter on their website!
Added Audio, Video, and/or Avatars to explain and promote their Organization!
Enhanced Web Page Content that effectively describes their Plans, Programs, and, Services!
Provided an Organized Site Map to assist the visitor in navigating their website!
Utilized Appropriate Key Words to assist the visitor in finding the information they are seeking through the Search Engines!
Created an XTML Site Map to attract Search Engines!
Submitted Their Website to the Search Engines – ie. Google, Bing, Yahoo, MOO, MSN, Clusty, and more.
Started a Blog and regularly posted articles related to their industry niche to add value and build trust!
Properly Distributed Their Blogs using Services, ie. OnTopList, PR Web, PRLog, Squido, Reddit, Tumbler, Business Media Groups (See No. 14 Below)!
Joined and Participated in Social Media Groups – ie. Linkedin, Twitter, Facebook, Pinterest,, etc!
Joined Business Media Groups – ie. Linkedin, Agents of America (AOA), Producers Web, Insurance Campus, NOLHA, SIMA, Global Risk Community, etc!
Created and Optimized Company Pages on Google +, Twitter, Linkedin, etc.
Created and Contributed to the Business Media Groups (No. 14 Above)!
Utilized SEO Techniques to attract Search Engines – ie. Key Words, Long Tail Words, Mega Tags, Analytics, and more!
Adapted Mobile Technology for reaching out to their existing and potential Clients!
Utilized Valuable Inbound Marketing Services – ie. HubSpot, BenefitPlace,, ConstantContact, Pixability, Wordtracker, etc!
And More!
What Are They Doing Wrong?

Why are visitors to their Websites, Blogs, Discussions, Comments, etc. not Becoming / Converting into Buyers?

What they are doing Wrong? In the vast majority of the cases the Answer and Solution is Simple, Inexpensive and Capable of providing amazing results. What is the Answer and the Solution?

Utilize Focused Landing Pages instead of Traditional Home (Index) Pages!

Traditional Home (Index) Pages – As websites were originally being developed, they were the 1st page that a visitor viewed when arriving at the Website. The Home Pages were often packed with extraneous information unrelated to the Company or its Plans, Programs, and/or Services. The Plug-Ins/Gadgets included: Weather Conditions, Stock Market Quotes, News Updates, Historic Quotes, Polls, Jokes, Ad Words, etc. The Problem – the visitor to the website arrived having used the Internet and a Search Engine using Key Words to research a specific Insurance and Benefits related Topic, Plan, Program, and/or Services. They were delivered to the Home (Index) Page. The Home (Index) Page did not provide the visitor what they were looking for – Answers and a Call-To-Action (CTA) informing them What To Do Next!

Let me give you a more traditional Outbound Marketing analogy. If you had spent the money to advertise your Company’s Plans, Programs, and or Services, received a response from the Ad, spoke with the prospect, qualified the prospect, explained the opportunities, and received a positive reaction, would you intentionally forget to do one or all of the following: Trial Close; Get Their Contact Information; Leave Them Specific Information; ie. a Brochure or Flyer about their Interests; Provide Them Your Card With Contact Information? Would you direct them to another person’s phone number or your building without a suite number? I hope you get the point! Give Qualified Prospects What They Want and Need To Become A Buyer!

HubSpot – A Leader in Inbound Marketing and Supportive Software tells us:

“Landing pages are the heart and soul of an inbound marketer’s lead generation efforts, so why are they still so underutilized? MarketingSherpa cites that the number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded.” Hubspot

The Solution – Build Focused Landing Pages Specific To Plans, Programs and/or Services – As websites have developed they now focus on why the visitor arrived at the website and in addressing their specific need(s). Landing Pages provide the visitor the information they need:

How To Make a Decision!
What To Do Next
How To Take Action – A Call-To-Action (CTA)
How To Ask Questions – A Form and Contact Information!
While the above are basic elements for a Landing Page, the following are “Tips” for creating a Landing Page that converts interested Visitors and Qualified Prospects into potential Buyers of Plans, Programs and/or Services – Delivered to Your Producers to Contact and Close.

Create a Relevant Headline – Specific to why the visitor arrived to the web page.

Provide a Descriptive Sub-Headline – Expand on the value of the Plan, Program and/or Service.

Target Your Market – Know your Demographics.

Use Appropriate Key Words – These will attract the Visitor and the Search Engines.

Add a Simple and Appropriate Image or Logo – This provides Branding Identity.

Have a Call-To-Action (CTA) and a Button for Connecting to you. ie. “Get Started”, “Act Now”, “Save Now” with a Button.

Repeat the CTA at the Bottom of the Landing Page – Top CTA on Right Side / Bottom CTA on Left Side.

Provide a Lead Capture/Conversion Form – This captures the visitor’s critical contact information. Limit the Requests, ie. Name, Company, Email, Phone Number, Cell (Mobile Phone, Text Box.

Create an Auto-Response Thank-You Page from the Conversion Form – This can act as a secondary Landing Page.

Provide Specific Direct Contact Information – Your Name, Direct Phone Number, Cell (Mobile) Number, Email Address, QR Code to a Secondary Landing Page.

Create a Sense of Urgency or Scarcity – Limited Time Offers, Limited Amounts, etc.

Keep It Simple (KIS) – If they have questions, have them contact your directly.

Provide Plenty of “White Space” – This unclutters the page and provides focus to the important elements.

Use Compelling Colors – According to Blue = Trust; Yellow = Optimism; Red = Energy; Green = Wealth; Orange = Aggressive; Pink = Romance; Purple = Soothing; Black = Power.

Create Organized Eye Flow – The Eye tends to go across the top and then down and to the left.

Reduce Their Risk of Moving Forward – If possible offer: Guarantees, Free Trials, etc.

Keep Primary Components Above the Fold – The components should be totally visible to the Visitor.

The more Landing Pages the Better – You should have a Landing Page for each Plan, Program, and Service.
Now is the time to get started with making your shift to Inbound Marketing more effective! The reason People/Organizations utilize the Internet, Search Engines, Social /Business Media, etc. for business purposes is because they have a Specific Need. Your Job Is To Efficiently Meet Their Needs!

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5 Direct Mail Inserts That Increase Response

Jun 16 2023 Published by admin under Uncategorized

It’s said that the purpose of a direct mail letter is to sell, whereas the objective of a mailing’s brochure is to explain.

That said, many mailers seem to have a compulsion to include a brochure in their mailing. But before you join the rush, note that very few of us have mailings whose purpose is to “explain.”

For most of us, the objective is to increase the mailing’s net profit, and too often a brochure distracts the reader’s attention from responding.

Yet adding particular inserts to the mailing can increase response and – despite the added cost – increase the mailing’s net income.

Here are examples of 5 inserts that you should test.

As you’ll see, their purpose isn’t to explain but to enhance the value of the benefits offered and to reduce any reluctance the reader may have to respond.

Add an insert to emphasize your guarantee. The mailing’s recipients have plenty of reasons – real or perceived – not to respond to your offer, but a guarantee helps remove any hesitation that might otherwise jeopardize the sale. Featuring your guarantee in a separate insert – in addition to including it within the letter – draws attention to your promise for a good customer experience and can help drive profits.

Test an insert to promote your back-end premium. Premiums can motivate the reader to act and can increase the mailing’s net income. Using an insert to promote your premium can enhance its perceived value and give you the opportunity to describe its features fully. As an example, offering a free watch to respondents can motivate fence-sitters to act. But when you display the watch on a color insert and describe how “its quartz movement virtually guarantees dependable accuracy,” it becomes even more appealing to the reader. (If included in the letter, this level of detail can distract the reader from your reason for writing.)

Use your insert to add credibility to your appeal with testimonials or endorsements from a third party. Using direct quotes from real people is far more believable than any marketing message you can devise on your own. Nothing gets a prospect to believe in your product or service more than the words of other consumers.

You can include testimonials in your letter, but grouping a number of direct quotes – complete with full attribution of their source – on a separate insert will typically have a greater impact on results. Plus, featuring a number of testimonials on a separate insert can give the quotes added importance.

Test using an insert to expand the mailing’s offer.An insert is a great place to introduce additional benefits, discounts, and special privileges. You can do this in your letter, but using a separate insert to expand your offer commands more attention and increases its perceived value.

You can also use your insert to customize the offer to particular list segments. When production restraints prevent you from fully personalizing the letter, a personalized insert can provide a cost-effective method to customize your message to different market segments. You can offer different premiums, emphasize different benefits, or simply speak more directly to the needs and interests of the reader. For example, in a recent mailing for an environmental group, I used a personalized insert to describe the organization’s ongoing projects within the recipient’s home state. I could have included this in the letter, but the detail I wanted to provide would have become a distraction if included in the letter.
When printing your insert, use a paper stock and size that are different from what you use for the mailing’s letter. This will make the insert stand out in the mailing, draw more attention to its message, and increase the number of people who read its content.

Inserts are a powerful, flexible, and cost-effective tool you can use to increase response and drive profits. Yes, they add modestly to your mailing costs, but typically you need only a small increase in response to justify their cost and increase net income – especially when you use the insert to sell rather than to explain.

About the author:

Hugh Chewning is a direct mail specialist providing copywriting, strategy and consulting for consumer, nonprofit and business-to-business groups. For more free tips on how to increase your direct mail profits, visit his blog, Direct Mail Insight. And to take advantage of Hugh’s free, no-risk package critique, visit his website.

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Generating Leads: The Inbound Marketing Process

Jun 16 2023 Published by admin under Uncategorized

Inbound marketing is based on the idea of generating leads and ultimately sales by organically attracting prospects through content marketing, email and social media. These channels draw consumers in with interesting, relevant content rather than a sales pitch, generating valuable leads which can be followed up and turned into sales.

Your website

Your brand’s website is the central hub to which most of your online traffic should lead. Thus, it is extremely important t have a website that is functional, practical and easy to navigate. It should have a professional appearance that relates to your brand’s identity and must be optimised for search engines as far as possible. Since mobile is increasingly used to surf the web, it has become increasingly important to also have a mobile friendly website.

Generate traffic

Increasing traffic to your website means more chances to turn those visitors into leads and ultimately sales. Here are the primary means by which you can generate traffic to your brand’s website through content marketing:

Social media

An active and engaging social media profile allows you to not only connect with fans and followers but also provides your brand with a profile from which to share your branded content. Here, fans that see your posts can directly be routed to your website while the viral element of social media allows those fans to share the posts with their social networks in turn – thus creating even more opportunities for traffic.


Blogs are an essential part of any brand’s inbound marketing strategy. In fact, blogs have shown to increase traffic to websites by up to 55%.The content created on your brand’s blog creates more pages for Google to index and thus increases your chances of coming up when users perform organic searches for keywords related to your brand. While social media is the perfect platform for sharing content – your company blog should be the core from where that content originates.

Email marketing

Email marketing is one of the best ways to share your branded content with a large group of consumers directly. Here you can provide links that can direct recipients of your email campaign to your website or blog. The content marketing strategy works particularly well for email newsletters that can contain multiple links to your website and blog without necessarily being used in a promotional context.


SEO or search engine optimisation is the process of optimising the content and form of a website in order to maximise the chances of that website ranking highly in the search engine results pages. Because consumers turn to the internet to research products and brands, SEO has become a vital part of a holistic inbound marketing strategy. By creating content around targeted keywords and garnering valuable links to your website, you can increase the chances of being found by your prospective consumers through organic search.

Converting traffic into leads

The influx of traffic created by these channels produces opportunities to generate leads and turn visitors into potential customers. A very effective lead generation tactic would be to direct visitors to a page or microsite where they must enter their details; an automated email response confirms their sign-up and thus a tangible, contactable lead is created.

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How Dentist Marketing Is Important When Promoting Your Business

Jun 16 2023 Published by admin under Uncategorized

Becoming a dentist is a great career path to take. However, if you want to open your own practice, you need to learn different dentist marketing traits in order to attract clientele. Patients are not going to come flocking to your practice, unless they know that it exists.

Marketing for dentists in the past, used to involve advertising their services in their local newspapers, or lying fliers around some of the top stores that are visited by people in the area. When technology was not around, people used to have to advertise their services in a means to get in front of many people as they possibly could. This means of advertisement was successful for people in the past, but it will not work as well these days, as it once did.

The only way that your practice will be successful is if you keep a consistent flow of patients coming through your doors at all times. Without patients, your practice will be doomed for failure. In order to get the type of clientele that you require in order to keep your business successfully operating, you have to get your name out to the public. People make it a point to visit highly respected practices that they can trust.

There are a lot of different dental marketing ideas that you can use to help promote your practice, in hopes of attracting people to your business. Even though there are a lot of technological ways that you can attract clients, you can also mix in some of the traditional methods of advertising as well. Traditional methods include telemarketing, direct mail advertising, newspaper postings, and word of mouth.

Telemarketing can be a fairly expensive way to get your practices name out to the general public. Plus, no one actually likes telemarketers. If you decide to take the telemarketing approach, you will need to outsource the task to someone that has time to cold call people in your general area. There is no guarantee that telemarketing will yield the type of results that you desire.

Direct mail advertising is an old way of getting your businesses name out to the general public. However, even though this is an older method of advertising, it is still fairly effective, especially amongst older crowds. With direct mail advertising, you would simply make a bunch of postcards promoting your business. The cards will be dispatched to people in the local area of your practice.

Newspaper postings are another traditional method of advertising that can yield some positive results. With this means of advertising, you will be able to write up a small ad that showcases your business, and place it into the paper of your choice. Of course, there is a cost for this type of service, but the cost is typically minimal.

Aside from the traditional advertising methods, there is one inexpensive method that you may want to try as well. The internet has become one of the top ways for businesses to advertise their services these days. Make sure that you start out by creating a website of your practice.

The site will need to be search engine optimized, so the search engines acknowledge that it exists. Once your site is up and running, then you need to start a few online advertising campaigns. Online campaigns are different than offline campaigns. One of the primary differences with online campaigns, is they rarely cost you anything out of pocket, if you do them right.

One of the main ways that people advertise their websites on the internet is by writing articles that relate to their niche. Since, your niche is dentistry, you can write up several articles about the niche, or have a skilled writer do this task for you. Once the articles are composed, then you will place them onto article directories, with a link directing interested customers to your website.

Free classified sites also give you the ability to advertise your business online, without having to spend any money out of pocket. Dentist marketing is actually easy to do, and there are many options that you currently have. It would behoove you to try to mix some of the old methods of advertising with some of the new methods of advertising in order to attract a diverse group of people.

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Making Your Multi Level Marketing Dreams Bloom

Jun 16 2023 Published by admin under Uncategorized

Your multi level marketing dreams can come true. You just need a little help from time to time but your team is there to help you. Running a direct selling marketing company is a challenge, and no amount of frosting can change that fact. You will have problems but these problems can be shared with your sponsor. Remember you are never alone in the direct selling marketing business. It is important to ask for and as well give support to others. This cycle causes the support change to be strong and durable against the bumps and stumbles. Are you ready to make your dreams come true?

Your MLM business needs time to grow, the way you nourish it determines how well it grows. The education and training that you acquire is first class, we want your future to be the best. So most direct selling marketing companies offer world-class training and support, we understand the pressures and frustrations that can arise from starting up. Your dreams can be small such as a sale to as huge as opening up a shop in your local downtown city. No matter what your dreams are, you have the support of the finest veterans and members that you can hope to have.

How do you achieve your goals or dreams? Hard work is an important skill to have above most. You need to show dedication and effort in driving business to your website or door front. Some MLM heroes use software to help boost their traffic and sales, while others combine technology and the old fashion of getting out there and talking to folks. You need to understand that marketing is important to capture the attention of prospects; this is usually done with a creative mind and aspiration of creating something similar to art.

Some direct selling members are talented recruiters or trainers and work only in this field. They are very inspirational and good prospect finders. Other MLM members are great at sales, administrative support, social media networking and other endeavors. There are tons of responsibilities but if your marketing firm is making the dough, you can have specialists that only deal with a certain workload. Smaller firms have generalists that are capable of handling a variety of tasks and usually are interesting from time to time. Find something that you enjoy in the MLM business and work on that skill or craft until you can blossom into a different area.

Remember that dedicating yourself to the task can make you stronger. Keep working on the skills or find a MLM company that you can specialize in for awhile. Your dreams can bear fruit but you have to enjoy some aspect and put in the effort to make them bloom. Your team and sponsor is always available to help you. Thanks for stopping by and browsing our website. If you liked this blog, please feel free to share it with the community. Take a few moments and browse our other blog posts for your enjoyment.

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Realtors Using Every Door Direct Mail for Lead Gen

Jun 16 2023 Published by admin under Uncategorized

What is the best way to advertise new property listings, send out recently sold mailers, and generate leads for your real estate business? Dollar for dollar, nothing out performs the Every Door Direct Mail™ (EDDM) program. This program allows realtors to reach out to prospective home buyers, and sellers, whom are currently looking into various property and investment opportunities. In this economy, buying and selling can be tough. Real estate professionals, perhaps more than others, need all the help they can get when it comes to reaching prospects at a low cost.

When new listings become available, realtors want as many people to know about them as possible. The EDDM™ program is perfect for saturating an area with these types of mailings. When real estate agents use this program, they can reach all of their targeted audience at once, literally overnight.

Many agents use postcards to introduce themselves, build credibility, and promote new opportunities to buy, sell, or invest in real estate. Most realtors build up a local reputation as the “go to” person for real estate needs. By including a headshot, a local-friendly message, and list of recently sold properties, your postcards and flyers will stand out in the mail against other pieces. Adding a touch of personality will go a long way when designing and finding success with a real estate advertisement.

For realtors, it is easy to select the postal carrier routes – they usually know the areas and neighborhoods extremely well. It’s smart to target homeowners and apartments to also show renters what they are missing out on (and what they could have). When targeting mailing areas, realtors should keep in mind the number of residents versus apartments. They should target everyone to cast a broader net for potential new clients. Being in the real estate business, selling homes, anyone could be looking to buy, move, or sell – even some of their family members or friends. They just need a push in the right direction, and the Every Door Direct Mail ™ program can do just that – give them a friendly nudge your way.

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Ten Advantages of Direct Advertising

Jun 16 2023 Published by admin under Uncategorized

Direct advertising has at least ten distinct advantages over any other type of advertising. It can be applied to multiple channels of distribution and can be easily incorporated into social media platforms. Here are the advantages:

1. It’s Direct. – This means you have the ability to pinpoint your ideal customer and target you sales messages and marketing materials directly to them. This follows the age-old saying that “a straight line is the shortest distance between two points” Point ‘A’ being you, the advertiser and Point ‘B’ being the prospect.

2. It’s Timely. – Direct advertising may be timed in many ways, holidays, anniversaries and birthdays are just a few ways to time a direct advertising promotion. There are so many holidays all over the world, you could run some type of campaign monthly, if not weekly, and still have plenty of ideas left over.

3. It’s Elastic. – You decide the medium for your promotion, so you can make it fit your needs. If you are using a multi channel approach to your market, you can take essentially the same message and adjust it to fit the individual distribution channel.

4. It’s Selective. – This means prospects may be picked out of a crowd of millions-online or offline. For example, a specialty food company may want to advertise to people who follow a certain popular food blog. A company that makes power tools for the weekend warrior can advertise on

Offline, just about any company can buy a targeted list of people who subscribe to certain magazines, have a certain income level or are known to have purchased from certain catalogs. Nothing is secret anymore.

5. It’s Economical. – Think about it, mass circulation can only be afforded by big companies, and even they can’t tell whether or not it worked. In situations where your audience or list was carefully selected, waste is reduced to a minimum.

6. It’s Personal. – Your advertisement in a publication is like a speech to a crowd. A letter or other direct advertising piece allows you to personally talk to a select few who you have identified have something in common. You can say something to the effect of “because you like Harry and David, I know you’ll love our gourmet salmon.”

7. It’s Versatile. – Direct advertising can make a sale or just make people aware of your offerings. It can be educational and informative or act as a salesperson and make the close.

8. It’s Individual. – You can (and should) put yourself and your company into a piece of direct advertising. Make the reader feel like they are doing business with people not some big giant company.

9. It’s Adaptable. – It has the ability to reach prospects of every age, “from the cradle to the grave.”

10. It’s Flexible. – You have the power to reach the butcher, the baker, and the candlestick maker and talk to each person in their own language. You can tailor each piece of direct advertising speak directly to the intended recipient.

The biggest reason to use direct advertising is that it is traceable. With Google analytics, you can easily see which efforts are producing a result. Event if you do offline direct ads like post cards or letter, you can still trace results by assigning specific codes to each variation.

The next time you are planning where to put your ad dollars, consider some form of direct advertising. It may prove to be the most profitable decision you ever made.

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Global Affiliate Marketing Laws

Jun 16 2023 Published by admin under Uncategorized

As the affiliate marketing industry turns into a global playground, it’s important for players to understand compliance laws worldwide. Although the CAN-SPAM Act of 2003 has been enforced in the US for more than a decade, many international brands are still unknowingly (and, sometimes, knowingly) breaking the law. It’s important to realize that while many countries enforce similar rules, they all differ to some extent.

Below are just a few different examples of legislation that could affect the way you market to an international audience.


Spam Act of 2003 provided guidelines for sending “commercial electronic messages” including, but not limited to, email and automated phone recordings. Similar to the CAN-SPAM Act of 2003, the senders must clearly identify themselves and provide an option for the consumer to unsubscribe from future messages. The Australian Communications and Media Authority, the agency that enforces this legislation, has been particularly strict about email harvesting practices, especially since a 2006 ruling that decided any email data retrieved prior to 2003 was not exempt from the new law.


Canada’s Anti-Spam Law (CASL) is perhaps the most restrictive spam law to be drafted simply because it covers a broad scope of electronic communication and any violation could result in severe penalties. In fact, some companies have decided not to market to Canadian residents altogether to forego the risk. CASL affects both advertising companies and individual citizens who use electronic means to communicate, with fines ranging from $10,000 to $1 Million per punishable event.

The law is currently in a three-year transitional phase, not in full effect until 2017. However, anyone currently participating or planning to advertise in Canada should be sure to thoroughly research CASL as well as the other Canadian legislation including the Fighting Internet and Wireless Spam Act and the Personal Information Protection and Electronic Documents Act (PIPEDA), which must be abided by to avoid legal repercussions.

European Union

The Directive on Privacy and Electronic Communications, more commonly known as the E-Privacy Directive, covers many issues including data retention, unsolicited emails, and the use of cookies to track and influence consumer activity. It also obligates companies providing electronic communication services to provide security and confidentiality, meaning consumers must be notified of any risk (such as malware or other viruses) as well as not use the data they retrieve for censoring activities like phone tapping and email surveillance.

United Kingdom

Privacy and Electronic Communications (EC Directive) Regulations 2003 prohibits direct marketing to a consumer without prior consent. The law is a blanket ordinance that includes communication via email, SMS messaging, and automated recorded messages. Like other countries, UK compliance laws tend to put the compliance responsibility on third-party marketing companies rather than the brands they represent.

Whether or not you market to a global demographic, it’s your responsibility to abide by the laws in place in each region you target. Many affiliate marketing companies have failed due to legislative violations that resulted in fines sometimes reaching into the millions of dollars. To avoid a similar fate, be sure to educate yourself and hire a legal advisory team if possible.

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Direct Mail Flyers – In the Mailbox Without Other Advertisers

Jun 05 2023 Published by admin under Uncategorized

There are many ways to advertise your business. Some popular methods include magazines, newspapers and TV commercials among others. All of these different advertising methods have a drawback: they all show your advertisement alongside your competition. If you want to advertise your business or product directly to customers without having competing ads in the next spot, one of the best ways to do this is with a direct mail flyer marketing campaign. Using flyers will ensure that only your message is on your material and the customer gets to see it on its own, without other information detracting from it. This can be a powerful tool as long as the flyers are put together properly. Here are a few tips to bear in mind when planning your flyer printing campaign.

1)    Keep it simple

This is a good general rule for almost everything, but it becomes supremely important in advertising. If you overcomplicate your message, you risk your customers simply not getting it or just throwing your flyer away without even trying to. The very best flyers are simple and direct, with minimal text and often with only a single primary image to draw attention or even none at all. The important thing is to have a heading that pulls your target audience in, offering them something tantalizing or otherwise interesting, and to have it in large enough lettering for them to see from the floor when it’s posted through their door.

2)    Use a professional printer

Although it can be tempting to print the flyers yourself, it will be much quicker and produce much higher quality getting them done professionally. You may even find with what you would spend on ink to print a decent amount of them that it even works out cheaper on a bulk order. Shop around to find the best deal, as there are many online printers now who offer much lower rates than their high street counterparts with equivalent quality standards. You can also order all your flyers up front with a longer delivery time to save more money, rather than ordering next day delivery which can hike up the cost.

3)    Track the response

One thing that many people overlook is direct mail response and sales tracking. At the end of the day, the more information you gain from your first flyer printing run, the better you will do the next time. You can also learn a lot about your target demographic this way too. One of the easiest ways to track responses is to include some sort of code on the flyer that the customer must quote upon contacting your business. This could be for some sort of discount or just a basic request for customers to quote the reference on their flyer. If you want to go even further, you can assign different codes to the flyers based on the area they will be delivered to, which will help you narrow down the best areas to advertise in, or you could even have the flyers printed with sequential codes and no two the same, ensuring maximum control over your tracking.

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How to Avoid the Direct Marketing/ Lead Generation Spammers and Resellers

Jun 04 2023 Published by admin under Uncategorized

When we’re told as children that this country holds something special for all of us who seek its features and benefits, we believe that this is something shared by all entrepreneurial spirited humans alike. We aren’t told that our best friends and neighbors, and best friends neighbors who have “the hook up” for whatever it is they catch wind of, within our immediate NEEDS, is going to gouge us for the sake of the sales justification that exists currently.

The almighty profit is earned at another’s expense.. Okay, we get that, and we understand that it’s not the “intentions of the design” to strip us from our life’s necessities, but it will… It is.

This is the age of quarrel according to Hindu Mythology and it’s not for lack of a better term. The economic uncertainty is looming and the last lone ranger from the financial frontier is being schnooked out of our countries promise of a better financial future for a quick penny or two, but a long lasting redirect on the ability to flip a futuristic buck.

If you are sitting in Starbucks reading this article, drinking some triple shot latte, and talking to someone who’s trying to sell you marketing leads for your financial service firm, your first line of defense is to look around the room for someone in the store, sitting at a laptop (free internet), and also on the phone, talking to a marketing buyer. If the “lead generation firm” you’re considering ordering from doesn’t have a physical location advertised on every page of their website, chances are you’re talking to a crooked reseller who’s unable to do right by you.

It’s known that more than 50% of the current direct marketing business is owned and operated as a one man band. The sales, operations, creatives, and tracking is all supposedly handled by one person, and this one person would have to be the Son of God in order to provide any benefit to anyone buying his/ her leads. To be honest, I used to know someone like this, he called himself my friend, and I returned the gesture. All until the day I realized he had stolen my debit card to run his “stolen” website on adwords, in an attempt to make up for the fact he couldn’t keep a client reordering for more than 3 weeks before they realized he had nothing of value to offer. All he had was an excel list of around a million homeowners, and he cleverly crafted it into what appeared to be internet leads, both “real-time” and “aged” to generate the revenue of a normal sale in lead generation, but he wasn’t encumbered by the hard costs of fulfillment in lead generation.

I didn’t know what a scum bag was until I realized this business model for it’s entirety and thank God he stole my card because I may never have questioned what he did, and may have always thought of the direct marketing business as a legit business filled with professionals who study trends and analyze reports until they’re blue in the face. Realizing now, for more than 50% of this lead generation sector, This Is Totally UN-TRUE!

Well, to be honest, I since have taken up residence in the direct marketing space, but for the reason of the limitless amounts of space available.. It’s honestly harder to find a legitimate company that operates out of a real office building, with 10+ employees, than it is to find someone who’s going to sell you bunk leads from an excel data file, even in today’s climate.

I wish you all the best of luck when shopping for a direct marketing company to partner up with and buy leads from.. Remember, it takes an extremely creative mind to generate interest in an offer. Leads are not easy to originate, and great leads are that much harder. If you need an honest opinion about the company who’s proposing you the offer that’s too good to be true, I’d suggest you reach out to and validate your parking ticket, because you’ll be here a while.

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