Realtors Using Every Door Direct Mail for Lead Gen

What is the best way to advertise new property listings, send out recently sold mailers, and generate leads for your real estate business? Dollar for dollar, nothing out performs the Every Door Direct Mail™ (EDDM) program. This program allows realtors to reach out to prospective home buyers, and sellers, whom are currently looking into various property and investment opportunities. In this economy, buying and selling can be tough. Real estate professionals, perhaps more than others, need all the help they can get when it comes to reaching prospects at a low cost.

When new listings become available, realtors want as many people to know about them as possible. The EDDM™ program is perfect for saturating an area with these types of mailings. When real estate agents use this program, they can reach all of their targeted audience at once, literally overnight.

Many agents use postcards to introduce themselves, build credibility, and promote new opportunities to buy, sell, or invest in real estate. Most realtors build up a local reputation as the “go to” person for real estate needs. By including a headshot, a local-friendly message, and list of recently sold properties, your postcards and flyers will stand out in the mail against other pieces. Adding a touch of personality will go a long way when designing and finding success with a real estate advertisement.

For realtors, it is easy to select the postal carrier routes – they usually know the areas and neighborhoods extremely well. It’s smart to target homeowners and apartments to also show renters what they are missing out on (and what they could have). When targeting mailing areas, realtors should keep in mind the number of residents versus apartments. They should target everyone to cast a broader net for potential new clients. Being in the real estate business, selling homes, anyone could be looking to buy, move, or sell – even some of their family members or friends. They just need a push in the right direction, and the Every Door Direct Mail ™ program can do just that – give them a friendly nudge your way.

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